Colleges can now track social chatter?

The fact that college admissions and potential employers can look you up on Facebook and twitter is a little bit creepy, but also a good way for them to get a sense of who you really are as a person and whether or not you would be a good fit for the college or job. But for students, it does mean that you have to be careful about what you post. Facebook is not completely private, even when you set things so people who aren't your friend can't see them. Now that colleges can see what your posting, they will know if you would fit in well in that school. So, it can potentially be a good thing for certain people(colleges), or a bad thing for other people(students), depending on what's posted, how it's interpreted, and other things, but either way, technology is evolving and everyone needs to be careful.