The Personalization of the Internet

Before, when two people would search something on google, they would get the same results. Now, because google and most other search engines and websites use algorithems, two people would get totally different results, based on their location and other websites they visit. I think that this should change and go back to the way it was before, because then people might find what they need faster than finding something to get distracted with. If you sign in to Amazon or eBay, it will give you suggestions for items that are similar to things you already purchased. This is because the internet is tracking your activity to tailor to your preferences. This isn't always good though. If you go onto Netflix, you may find something that is similar to what you watched yesterday, but it doesn't know if you want to watch something different, or what you like besides what you already watched. Back when google first started out there were no restrictions based on what you like, and now there are. I feel people like it better this way because they don't have to sort through a bunch of random stuff they don't care about to find what they are looking for. Now, it is generally right on top, instead of burried under everything else. Without these restrictions, people wouldn't want to look through to find what they want.